Question 3-What have you learned from your audience feedback?

Pitch feedback 1 from Nmeal06

Audience feedback is very useful when creating my work. By having audience feedback it allows me to see what needs improving and developing to make my work more professional and acceptable. I found that questionnaires would not be appropriate for audience feedback, as I was looking more for opinions.

We first have audience feedback when we presented our pitch about our initial ideas for our music video to the rest of the class. We then received feedback from them on both positive and negative thoughts. The negative thoughts were mainly on how to improve the idea and concept. The most common feedback that we received was that the beach was the best idea to choose due to many factors. We then took this advice on board and changed our location to a more local place in the forest. This helped us, as we were able to see the negative side to our idea.

Further on in the process we decided to get audience feedback for our rough cut of the music video. We gathered a small group of people who we felt fitted our genre to watch the video and filmed them providing us with some positive and negative feedback on which we would be able to improve on. From that feedback we found that we needed to improve on our performance element of the music video, as the quality wasn’t very good and that the lip-syncing wasn’t very good. So from using this feedback we were able to improve on our performance and make it more appealing and professional.

Furthermore I then used audience feedback to help me with my digipak and print advert. Audience feedback helped me with choosing which font, colour scheme and pictures to use for my print work. When I created my mock ups of my print work I used audience feedback to help me see what needed improving to make my print work look more professional and relate to the indie genre more. 

Evaluation-Question 2

Question 2 from Mattmjn

Evaluation-Question 1

Where have your Ideas come from?

 Altogether as a group we decided to choose the song ‘Cala Cola’ by The Miracles. We chose this song as we felt it suited our genre, which is Indie. This song had a happy, upbeat indie feel to it. Once we had listened to other music videos by famous bands such as ‘Vampire Weekend’ and ‘Noah and the Whale’ we found that their videos were set in similar locations such as sunny bright happy places. We wanted to use this element in our video so we originally decided to set our video on the beach. So we decided to plan our music video and set our video on the beach with a road trip facing problems on the way. However this did not go to plan as we found that by setting out music video on the beach would be unreliable with the weather and wouldn’t be very feasible to get there and back. We then decided to change our location to a forest from which we decided to set up a tent to look like we have been camping. We chose this idea because we felt that it related to the Indie genre and was found in similar music videos like Noah and the Whale and Carly Rae Jepsens and Owl City’s music videos. We originally brainstormed our ideas on a Prezi and presented it to our group. From doing this we were able to get feedback from the class to help us improve our idea. The main comments that we got were about going to beach, which we listened too and helped us decide that we needed to change our idea. Apart from that our idea was successful. 

 For my Digipak and print advert I looked at other indie digipaks and print adverts to help me with what conventions to include and how to relate it to the indie genre. In many indie print works I found that they related their digipak and print advert with their music video, which I used in my print work. 

 How did your audience research direct your creativity? 

Audience research directed my creativity to help me identify the possible improvements that I could make to improve my work. By listening to audience feedback it allows me to improve my work to make it more professional which would attract the indie genre. I used audience research when we decided to change our idea from using the beach to the forest in our music video as we felt that it was easier and would relate to our genre better. We also used to identify the problems within our music video such as the lip-syncing when we then went on to improving. Furthermore we changed our performance location as we felt that it was more professional and helped us improve the lip-syncing problem that we faced. For the print work I gathered feedback to help me improve both the digipak and the print advert to make it link more to the target audience and to make it more professional.

 How different are your products to ‘Real’ media products? 

Our music video is different from those that are professional, as we didn’t have the proper camera equipment or the budget to produce a music video that was of high standard. By not having a budget we were not able to have professional actors or proper equipment. On the other hand we were able to use appropriate camera angles and shots to improve the video. We were also able to edit the video to improve the quality and standard to make it look more professional. For the print work I also faced the problems of not having the right equipment such as the software or the budget to create a professional or ‘real’ media product. However from researching existing print work I was able to use the conventions such as the layout, colour schemes, text and filters to help make my work look more professional. 

 To what extent have you been original? 

 The majority our music video is predominantly redundant, as we have used elements from other music videos of the same genre such as the concept of the video and the costume and the props that we chose. By doing this it has shown that our music video relates to our target audience and will be more appealing to the indie genre. The idea of having a road trip and being with friends also is a redundant element as we have noticed that many indie music videos use these ideas in their music videos. However we used original ideas by using locations that are local to us and unique by the surroundings. In many indie music videos the performance is linked in with the narrative but we decided to be slightly different and do the performance separately in a different location and using lighting to help make our location more effective.

Final Print Advert

This is my final Print Advert.

Final Music Video

This is our Final Music Video called Cala Cola by The Miracles

Print Advert-First Draft

This is my First draft of my print advert. I will ask for feedback and add improvements to it.

Print Advert Development

Final Digipak

This is my final outcome of my digipak. 

Final Digipak Development

After some feedback I have slightly changed my Digipak. i have added some extra parts which will my digipak look more professional and that will relate to my genre.

I first added a barcode to make it look more like a real digipak.

I then added a box to sit my barcode on to make it more noticable.

I finally added a image to go where the disk will go. For this I chose to have silhouettes of the main band members. 

Research and Planning-Fonts

These are the possible fonts that I hope to use for my Digipak and Print Advert.

Digipak template

This is the template that I am going to use for my Digipak

Digipak Mock

This is my mock design for my digipak. I will get some feedback to see if there is anyway that it can be improved. 

Creating my Digipak

These photos show my process of creating my DigiPak. I first started of by inserting my selected images into the template. i then decided on the colours that I wish to use for my DigiPak. 

From there I added my chosen Font onto the front off the digipak. This was the name of the band.

I then added the album title onto the front and added the name of the band and the song names on to the back of the digipak.

This is my mock of the final piece. I finally refined the colours on the spine and added the name of the band on the spine. 

Digipak Experimentation

I have decided to choose these three photos for my digipak as i feel they relate to the genre that we are aiming at. I have edited each photo using photoshop to give them emphasis. This helps them stand out which we hopefully make my digipak stand out. 

Time Management

Extra Filming

As a group we decided that we needed to do some extra filming for the performance as we found that we didn't have enough. We have also decided to change the location for the performance as we felt it suited our genre better. We previously had problems with the lip syncing looking bad. However when filming today the lip syncing looked a lot better and professional. We managed to used different angles and shots to show continuity in the video. Overall the filming today went very successful.

Editing Update

Today when editing our music video we decided that we need to re-film our performance part of the music video. We have chosen to this because we found out that the lip syncing doesn't match the song. We also noticed that we didn't have as much performance as we thought we did. Therefore we are going to re-shoot our performance part of the music video which we hope will be more successful. However the editing for the narrative is going well and successful. It also links to genre well which is what we planned.  

Editing

Now that we have completed the filming our music video we have started to edit our music video. Firstly we had to capture our filming on to the computer which took a while a to do. To edit our music video we are going to use the software called Final Cut Express. We have shared out as a group equally to edit our video. We have noticed that the editing is going to take longer then expected so we have decided to add extra editing time so that we reach our deadline. 

Filming Update

Today we finished filming the narrative which means we have finished our filming all together. For the narrative we filmed the scene where the car breaks down. We used different camera angles and shots. Now that we have finished our filming we will now be able to focus on capturing the video and editing it. However we feel that we may lack performance which when it comes to editing we will decide if to film more. 

Filming Update

Today we finished filming the rest of the performance but filmed some more of the narrative. By finishing the performance it means we can now focus the rest of our time on the narrative. In the performance we managed to film using different angles and shots. The lip syncing through out the performance looked fine which is good. The weather was the same as last time as it was wet in the morning which meant we had to be careful not to injure ourselves.

Filming Update

Today our filming focused on both the narrative and the performance parts of the music video. For the narrative we found a perfect location for where we could film the camping scene. This meant that we were able to film some of the narrative such as setting up the camping equipment. For the performance we filmed the first part of the song and the chorus using different camera angles and shots. As we only have one camera we had to keep on restarting the song to film each of the different angles. On the way to the location we decided that we could film some extra shots travelling to the location as we felt the scenery fitted well with the genre. The weather wasn't that great today as it rained in the morning but was sunny in the afternoon. This meant that there was some health risks as the floor was wet and slippery. Apart from the weather filming today was successful as we managed to film everything that we planned to film.  

Filming Update

Today we started our filming of our music video. We filmed the start of the narrative part of the video where I pack the car, pick everyone up and start our journey to the location. We started filming today as the weather was perfect for filming as it was sunny which reduced any risks of getting injured. The filming today went well and we  managed to film the scenes that we hoped to film. We had no problems today which helped us complete today's filming in time. We have taken photos to show the different camera angles and shots we took when filming.