Psychographics: They will be Explores who seeks discovery
Demographics: They will be people in the C2-E
Age: They will be 17-23 year olds
Gender: Both male and female
Education: College/University students and young adults
Our target audience would be students who tend to live a creative laid back lifestyle. They would be people who tend to study subjects such as art subjects, business and media subjects. They would have a stylish fashion sense but wouldn’t be standing out too much. They would follow some brands but would also try and be different. They would people who enjoy entertainment and explore different scenes in order to be entertained. This mood board will show you represent our target audience and how they fit our genre.
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